Blog Design And Integration
A company has a substantially better chance of increasing traffic to its site by focusing its marketing efforts towards a specific niche or geographical area.
Doing so will establish a presence for the website while eliminating the need to compete based on standard industry content -- dry, boring, boiler-plate pictures and text that will not differentiate a company selling tapestries or tools, or a company with a customer base in Tampa from one in Tulsa.
Articles and blogging are quick, easy and effective techniques to begin achieving results by sticking to this fundamental concept of Internet SEO (Search Engine Optimization).
We excel in writing original and "citation" articles for incorporation into new and existing web sites. You may instruct us on the subject matter and length of the article. As an option, we will send you the article as a PDF file, a text document or formatted in MS Word.
Most often, the customer will instruct us to post the article directly to their website or blog, run an updated Google Sitemap, and ping the search engines, announcing that a new website page is ready for indexing.
The idea behind a blog is that we (and you) can create optimized content that your potential clients would find useful, driving them to your site. For example, as a real estate firm you might have listings for sale in Tampa. A good posting for a blog might be "What to Look For When House Shopping in Tampa FL". The discussion could contain what a buyer should look for when shopping for a home in Tampa, the necessity of homeowner’s insurance in Tampa, overpriced areas of Tampa, Tampa foreclosures, etc.
The advantage of posting to a blog is that the search engines can be "trained" and "reminded" to index the blog on a consistent basis. We have found that by using the proper techniques, a blog article will be search-engine indexed in a few hours, often the article appears in the search engine index in less than twenty-four hours.
Beyond search engine marketing with blogs, the goal is to keep the content fresh and interesting to read. Remember, people may come across your (blog) article via a search engine and consequently decide to visit your site and use your services.
Doing so will establish a presence for the website while eliminating the need to compete based on standard industry content -- dry, boring, boiler-plate pictures and text that will not differentiate a company selling tapestries or tools, or a company with a customer base in Tampa from one in Tulsa.
We excel in writing original and "citation" articles for incorporation into new and existing web sites. You may instruct us on the subject matter and length of the article. As an option, we will send you the article as a PDF file, a text document or formatted in MS Word.
Most often, the customer will instruct us to post the article directly to their website or blog, run an updated Google Sitemap, and ping the search engines, announcing that a new website page is ready for indexing.
The idea behind a blog is that we (and you) can create optimized content that your potential clients would find useful, driving them to your site. For example, as a real estate firm you might have listings for sale in Tampa. A good posting for a blog might be "What to Look For When House Shopping in Tampa FL". The discussion could contain what a buyer should look for when shopping for a home in Tampa, the necessity of homeowner’s insurance in Tampa, overpriced areas of Tampa, Tampa foreclosures, etc.
The advantage of posting to a blog is that the search engines can be "trained" and "reminded" to index the blog on a consistent basis. We have found that by using the proper techniques, a blog article will be search-engine indexed in a few hours, often the article appears in the search engine index in less than twenty-four hours.
Beyond search engine marketing with blogs, the goal is to keep the content fresh and interesting to read. Remember, people may come across your (blog) article via a search engine and consequently decide to visit your site and use your services.
One aspect of blogging that has made blogs more usable and popular is RSS. RSS enables us to announce information as soon as it happens.
How does this help a manufacturing firm or a real estate agent? Let’s say a customer is hunting for a specific manufactured "widget" or even a house in a specific area, within a range of prices. The prospect may not have the time to check your site every few hours for updated product listings. If the prospect has a Google startup page, “my Yahoo page”, my MSN, or any RSS reader installed, then the buyer would know the instant that a listing became available -- if you post it to your blog. With RSS, you won't have to worry about spam filters blocking your emails. It's beneficial for both clients and agents.
The second benefit is that you can request that we integrate the RSS feed into your home page. A snapshot of each blog posting is shown as standard HTML code on your homepage. As a result, the search engine spiders (typically Google, Bing and Yahoo) "see" fresh content each day and visit your site with increased frequency. But, don't be fooled by other firms that integrate RSS within a "javascript" window, or present the feed as a rolling display. Only pure HTML integration will be seen by the search engine spiders. The point is to stand out from your competition. Implementing a blog and utilizing RSS are two technologies that make your site and your firm unique. Whether buying or selling, people need a place to turn to for information. If you provide it, you will have plenty of traffic and clients to match.
Since 2005, along with our normal blogging services, we have implemented daily posting to customers' blogs. This service uses the latest industry articles from across the Internet, centric to customers' needs. Each post is guaranteed to be unique, each post 'pings' the blogsite directories, each posts notifies Technorati and Google of its presence.
Recently, our experiences confirm industry reports that social networking sites like Twitter, Facebook And LinkedIn have have a positive affect on your Alexa rankings by sending visitors to your website pages. Usage data is a sign of quality for Google and the other search engines, and results in an increased Google Pagerank which further drives traffic to your site.
A byproduct of blog posts are Twitter, Facebook And LinkedIn additions that further advertise your products and/or brands.
How does this help a manufacturing firm or a real estate agent? Let’s say a customer is hunting for a specific manufactured "widget" or even a house in a specific area, within a range of prices. The prospect may not have the time to check your site every few hours for updated product listings. If the prospect has a Google startup page, “my Yahoo page”, my MSN, or any RSS reader installed, then the buyer would know the instant that a listing became available -- if you post it to your blog. With RSS, you won't have to worry about spam filters blocking your emails. It's beneficial for both clients and agents.
The second benefit is that you can request that we integrate the RSS feed into your home page. A snapshot of each blog posting is shown as standard HTML code on your homepage. As a result, the search engine spiders (typically Google, Bing and Yahoo) "see" fresh content each day and visit your site with increased frequency. But, don't be fooled by other firms that integrate RSS within a "javascript" window, or present the feed as a rolling display. Only pure HTML integration will be seen by the search engine spiders. The point is to stand out from your competition. Implementing a blog and utilizing RSS are two technologies that make your site and your firm unique. Whether buying or selling, people need a place to turn to for information. If you provide it, you will have plenty of traffic and clients to match.
Recently, our experiences confirm industry reports that social networking sites like Twitter, Facebook And LinkedIn have have a positive affect on your Alexa rankings by sending visitors to your website pages. Usage data is a sign of quality for Google and the other search engines, and results in an increased Google Pagerank which further drives traffic to your site.
A byproduct of blog posts are Twitter, Facebook And LinkedIn additions that further advertise your products and/or brands.
A Case Study
Sometime back, the owners of Key West Finest were referred to us by a long-time customer. The two ladies, mother and daughter, had supported themselves by publishing "rack brochures" for many years. Realizing that the Internet had become a major source of destination news, the pair contracted for a (continue)
